Want to know which businesses have problems?

Businesses that look like every other business in the market.

If you look like all your rivals, how will anyone notice you – and why would they choose you if they did?

That’s why you need to find a way to differentiate your business, whether that’s in terms of your branding, service, turnaround times or something else.

And then you need to mention that point of difference in your marketing, so customers know you’re different to your rivals.

Otherwise, you’ve got problems.