I want to tell you about a potentially devastating incident that occurred to a business owner friend of mine … which actually turned out to be a blessing in disguise.

My friend’s email account was hacked. The hackers sent a phishing email to the thousands of people in his database, including me. All of us then contacted him to warn him about the hack.

You might be surprised to learn that this incident turned out to be a priceless marketing opportunity. Why? Because it gave my friend the chance to reconnect with lots of old contacts. Once they started chatting, five or six of them offered him jobs.

The moral to the story: stay close to your former customers.