Did you know that dating profiles with photos get far more attention than dating profiles without photos?

Or so my friends tell me. 

There are a few reasons why. 

First, some people are just superficial. Second, and more importantly, when you can see someone’s face you tend to find them more trustworthy and credible. 

There’s a marketing lesson here: Marketing messages are more effective when they are delivered via video than text. Video allows you to build trust and credibility far quicker than the equivalent message in an article.