There’s a wonderful anecdote about Robert Kiyosaki, the author of Rich Dad, Poor Dad. 

Kiyosaki once said there’s a reason people like him are called “bestselling authors” rather than “bestwriting authors”. 

The same theory applies to real estate. Just because you’re listing a great home, you can’t assume that’s going to be enough to generate strong buyer demand. 

That great home needs a great marketing campaign. And a great marketing campaign needs a great property listing. 

If you’re not writing great property listings, you’re doing your vendors and yourself a disservice.