Commenting on social media posts is a great way to build relationships with potential clients and referral partners – provided you go about it the right way.

You can’t build relationships with thoughtless two-word comments like “Great post!”.

Instead, you need to put in some effort, and do one of these four things:

  • Answer a question posed in the person’s post
  • Ask a question relevant to the post
  • Offer an intelligent opinion on the post
  • Share a state, quote or anecdote related to the post

Doing those things will prove you’re taking the person seriously, which is the starting point for any relationship.