Your content marketing is reaching more people than you realise.

For every 1 person who likes or comments on one of your posts or videos, there are probably 10 who silently consume that content.

And for every 1 person who silently consumes your content, there are probably 10 who see your content in their feed and give you credit for it, even though they choose not to read or watch it.

So for every 1 person who conspicuously engages with your content, there are probably another 100 who secretly consume or notice your content.

Now you know your content marketing is reaching more people than you realise, you should be encouraged to keep publishing it.