When you write a property listing, you’re not just competing with the other agents selling comparable homes. 

You’re also competing with the entire internet. 

If a buyer starts reading one of your listings and gets bored, they might close your listing and switch to their Facebook feed or a news story or a cat video. 

Yes, you are competing with cat videos. 

That’s why you need to write enticing listings. Because if buyers don’t have a good reason to read until the end – they won’t.