One of the big challenges you face as a real estate agent is attracting attention. There are so many other agents selling so many other properties, so how do you get buyers to focus on yours? 

Well, when you write a listing, you need to think of at least one thing that differentiates your property from most if not all the other comparable homes on the market. 

It might be a feature. But it might be something intangible – lifestyle, status, convenience. 

Most property listings focus on tangible features, which is why focusing on intangibles is usually a good way to achieve a point of difference.