Less is generally more when you write property listings. 

Resist the temptation to stuff your listings with a million reasons why someone should buy the home. 

  • Buyers will be confused, because they won’t know where to focus
  • Your stronger arguments won’t bolster your weaker ones; instead, your weaker arguments will undermine your stronger ones

Instead, limit yourself to three big reasons or two or even just one. That way, buyers will know exactly what you’re trying to say and their attention will be focused on the most important information.