Imagine if you weren’t allowed to write more than 10 words in a property listing. What information would you include in those precious 10 words? 

Obviously, you’d put a lot of thought into it, because you’d know the success of your campaign might hinge on those 10 words. 

Well, in a way, this situation already exists, because: 

  • If you want to run a successful campaign, you need to attract buyers to your open home
  • If you want to attract buyers to your open home, you need to entice them to read your listing
  • If you want them to read your listing, you need to give it a strong headline

Don’t think of writing a headline as a chore; think of it as a precious marketing opportunity.