When someone buys a home, it’s not because they want the bricks and mortar; they want what the bricks and mortar represent. 

That might be security, comfort, status, aspiration, convenience or a million other things. 

That’s why the best property listings focus more on the hopes, fears and values of the people buying the home than the features of the property itself. 

That doesn’t mean you shouldn’t mention a property’s features when you write a listing; you should. 

What it means is that you need to look past the features to see the real reason why someone would buy the property you’re selling.