One-size-fits-all marketing is about as effective as one-size-fits-all jeans. 

If you write a property listing designed to appeal to everyone, it will appeal to no one, because you will have to make your writing so vague that it loses all impact. 

No, your home isn’t perfect for first home buyers, investors, upsizers, downsizers, singles, families and every other group under the sun. It’s perfect for just a limited number of buyers. 

When you write your listing, use words, facts and arguments designed to appeal just to those buyers.

Because if you design a pair of jeans just for them, they’re much more likely to try it on.