“It doesn’t get better than this!” 

That was a headline I saw on a property listing, and I loved it, for two reasons. 

First, the headline evoked curiosity – I wanted to read the listing to find out why the property was so good. 

Second, the headline immediately differentiated the property from all the others out there with conventional headlines. 

I want you to apply these two lessons to your listings. When you write headlines, try to evoke curiosity and to find a way to be different. If you do those two things, you’ll make your listings more enticing.