One simple way to improve the quality of your property listings is to stop using fancy words and start using simple words.

  • Don’t tell buyers to ‘utilise’ the garden – tell them to ‘use’ the garden
  • Don’t tell buyers about infrastructure ‘commencing’ – tell them about infrastructure ‘starting’
  • Don’t tell buyers the home is ‘in close proximity to’ the station – tell them it’s ‘near’ the station

In other words, when you write listings, you should use the same everyday language your buyers use.