‘What’s in it for me?’ This is the question every buyer unconsciously asks themselves, whether they’re researching restaurants, accountants or properties. 

When buyers read your property listings, they’re unconsciously asking themselves: ‘What’s in it for me?’. In other words: ‘How will my life be improved if I buy this property?’ 

You can’t answer that question by providing features – ‘Your life will be improved by a large back garden.’ 

You can only answer that question by providing benefits – ‘Your life will be improved because you’ll finally get to plant that organic garden you’ve always dreamed about.’ 

If you want your listings to be effective, you need to answer that ‘What’s in it for me?’ question.