Whenever you write property listings, you need to follow a three-step process. 

First, you need to ask yourself: “Who will buy this property?” Because different buyer groups have different characteristics. For example, the personalities and life experiences of downsizers are very different to the personalities and life experiences of first home buyers. 

Second, you need to ask yourself: “What are the hopes, fears and values of my target buyer? 

Third, you need to write copy that directly addresses those concerns. 

If you follow that three-step process, your property listings will be effective, because they’ll speak directly to your buyers.