Here’s a tip that will instantly improve the quality of your property listings: pretend you’re writing for an audience of 10-year-olds. 

That will force you to use simple language and to explain things in clear terms. And that, in turn, will make your arguments more persuasive. 

The reason you’re engaging with my video right now is because I’m using simple language and explaining things to you in clear terms. And that, in turn, is making my argument more persuasive. 

Don’t write for an audience of university graduates; write for an audience of children.