I know we shouldn’t judge a book by its cover – but everyone does. 

So if people read your property listings, and they’re poorly written, people are going to think you’re unintelligent and unprofessional. Snap judgements are unfair, but that’s how the real world works.

If you want to impress people with your property listings, do these three things:

  • Use short sentences
  • Use the word “you” regularly
  • Sell a dream, rather than a property

That will make your listings more readable and more persuasive – and help you make a better impression on your community.