We all know the dangers of giving off commission breath when you go to a vendor’s lounge room to pitch for business. 

Well, you also want to avoid commission breath when you write your property listings. 

Don’t write listings that make buyers feel you’d say or do anything to make the sale and earn your commission, because that will turn them off. 

Instead, you need to write listings that provide the buyers with helpful information and make them feel you genuinely care about their interests.