When you write property listings, you need to get to the point. 

Your buyers have short attention spans. If you don’t grab their attention quickly and if you don’t deliver your message succinctly, those buyers might click out of your listing within five seconds. 

Every word you write should make buyers interested in your property and attract them to your open home. 

If there are words and phrases in your listing that aren’t achieving those goals and are just taking up space – get rid of them. 

Because if you don’t get to the point, buyers will click out of your listing and move on to another property.