How do you stir the emotions of your buyers when you write property listings? 

You do it by using language that’s aimed at the heart rather than the head: 

  • Use powerful verbs – words like love, relish, create, savour, imagine 
  • Use evocative adjectives – such as stylish, enticing, fragrant, spacious, secluded

With the right verbs and adjectives, you’ll make buyers believe your home will help them live a better life.