What matters is not what you say, but what they hear. 

We’ve all had the situation where we’ve written an email to someone and we think we’ve explained ourselves clearly … but the other party has completely misunderstood. 

It’s frustrating and it’s confusing. But it’s not surprising – because we’ve all had this happen to us many times in our lives. 

That’s why you need to be really careful when you’re writing your property listings. Something that is clear to you may not be clear to the reader. 

Remember: what matters is not what you say, but what they hear.