Advertising legend Leo Burnett once said: “I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.” 

Take Burnett’s advice – make your listings interesting. After all, the more interesting your listings are to read, the more likely buyers are to read them. 

Here are five things you can do to make your listings more interesting:

  • Use headlines that trigger the emotions of your buyers
  • Explain how your home will help buyers improve their lives
  • Provide some surprising facts about the property
  • Provide some surprising facts about the neighbourhood
  • Include relevant data about the street or the suburb