Facts tell, stories sell. That’s why the best property listings don’t just provide a list of features – they also tell stories about those features. 

For example, rather than just stating that your home has a big backyard, you could tell a story about how buyers will love using the backyard to play cricket with the family or host outdoor barbecues for their friends. 

The reason stories are more powerful than facts is because humans are emotional rather than rational, and stories are aimed at our emotional hearts while facts are aimed at our rational heads. 

Facts are good – but they’re a lot more powerful when they’re connected to stories.