The headlines you use on your property listings have one job – to make buyers read your listing. 

If the headline entices people to read on, it’s a good headline. If the headline makes people click out of your listing, it’s a bad headline. 

So how do you write a good headline? 

You do it by stirring buyers’ emotions. 

If you can make buyers feel excited or curious or hopeful or impressed or even scared, they will probably keep reading. 

Headlines can make or break a listing, so you need to take them very seriously.