I know that when you write a listing you’re presenting just one property, but don’t think of your listings in isolation. 

Buyers might spend months looking for a property and read dozens of your listings during that time. 

That’s why it’s important to come up with a template for your listings. The more predictable you make your listings, the more effective they’ll be, because predictability generates trust. 

The other great thing about using the same template again and again is you’ll find it easier to write your listings.