What’s the number one reason someone should buy your home? 

Whatever it is, mention it at the top of your listing – in the headline, the opening sentence or both. 

Buyers have short attention spans and there are lots of properties competing for their attention, so you need to lead with your strongest argument. 

Next, you should present the second-most important piece of information … and then the third … and the fourth … and the fifth. 

That way, if someone reads only part of your listing, you can still make a big impression.