If you want free media coverage for your small business … you need to make it in the media’s interest to provide that coverage.

That means doing two things. 

First, you need to provide the media with content that would be interesting to their audience. 

Second, you need to make it easy for the media to work with you, which means making yourself available for follow-up questions, responding promptly to their communications and not trying to control the process. 

If you do those two things, you’ll significantly increase your chances of getting free media coverage.