Do you ever wonder why you struggle to explain something in simple terms? 

It’s probably because you don’t properly understand the idea you’re trying to explain. 

You probably have a general understanding of the concept, which is why you’re able to explain it in general terms. 

But if you can’t explain it in clear, specific terms, it’s probably you don’t have a firm grasp on the details. 

There is a link between clarity of thought and clarity of expression. The best kind of communications is clear communications. But if you don’t understand your specific value proposition or the specific problem you solve for your customers, you won’t be able to communicate clearly.