The aim of marketing is to get in front of your customers as often as possible, and to prove your value every time you do so. 

With that in mind, one clever marketing tactic is to make a list of, say, 50 potential clients, check their social media feeds every day and comment on all relevant posts. 

Your comments should be thoughtful and intelligent – not throwaway comments like “Great post” or “Love your work”. 

This commenting tactic will allow you to slowly build relationships with important people. 

The key word here is ‘slowly’ – this tactic will take months or even years to pay dividends, not days or weeks.