There are few things more annoying than needy marketing.
Please look at me! Please like me! Please give me money!
Instead, focus on putting out marketing you know is helpful and educational. If you publish enough of that kind of marketing, you’ll slowly and steadily build an audience.
At that point, you’ll have customers who are looking at you, liking you and spending money with you.
Your goal should not be to win people’s approval; your goal should be to provide so much value that customers and referral partners have no choice but to approve of you.






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