Starting your own podcast can be a powerful marketing weapon – but not for the reason you’re thinking. 

Most podcasts have tiny audiences, which means it’s really hard to make an impact on podcast listeners. 

But where you can have a big impact is with podcast guests. 

If you interview a potential client or referral partner on every single podcast interview, you can build strong relationships with a lot of valuable people. 

That way, even if nobody listens to your podcast, it can still be a powerful marketing weapon.