Some small businesses are reluctant to do marketing because they don’t want to annoy their customers. 

But that mindset is wrong. 

It’s not marketing that annoys customers; it’s annoying marketing that annoys customers. 

Annoying marketing tends to be the kind that focuses on the business and has a ‘sell, sell, sell!’ approach. 

Interesting marketing tends to be the kind that focuses on the customer and shares information they find helpful. 

When your marketing is interesting, customers don’t find it annoying, they find it valuable. And they’re very happy to consume it.