Don’t fear sounding repetitive – welcome it. Don’t fear sounding repetitive – welcome it. Don’t fear sounding repetitive – welcome it. 

Some small businesses refrain from marketing because they don’t want to repeat messages. But that ignores three points:

  • Most people wouldn’t have heard your message the first time you said it
  • Most of the people who did hear it would’ve forgotten it
  • You want your marketing to be repetitive, because that means people are remembering your message and your business

What you should fear is not sounding repetitive, but sounding new, because that means no one knows who you are and your marketing isn’t working.