Your small business should aim to publish content on social media every single day.

But producing so much content can be hard, because how can you keep thinking of new ideas.

One way might be to place some structure around your social media posts by creating a content calendar.

For example, you might use something like this:

  • On Mondays, you answer frequently asked questions
  • On Tuesdays, you comment on industry issues
  • On Wednesdays, you bust myths
  • On Thursdays, you ‘translate’ industry jargon
  • On Fridays, you share inspirational quotes