The dream of any small business is to evolve from being a hunter to an order-taker.

When you’re a hunter, you have to constantly chase customers, which can be expensive, time-consuming and exhausting.

But when you’re an order-taker, they go to you and ask to place orders.

So how do you evolve from hunter to order-taker?

Marketing.

You need to build a reputation as a trusted authority figure, by publishing lots of quality marketing over the long-term.

Once customers know you exist and believe you can solve their problems, they’re going to seek you out and ask to spend money with you.