There’s a direct link between trust and sales, as I explain in this episode of 3MinuteMarketing.

Think about the people you do trust … and compare them with the people you don’t trust.

Who are you more likely to turn to for help – someone you do trust or someone you don’t?

Who are you more likely to listen to – someone you do trust or someone you don’t?

The more trust your small business builds, the more likely customers are to turn to you for help and the more likely they are to listen to your advice.

So how do you build that trust?

The answer is marketing.