If you want to delight your customers, you need to think like a customer. 

But how? Well, one way is to remember that you are a customer every single day – with other businesses. 

Ask yourself what you like and dislike about their marketing. Ask yourself what you like and dislike about their customer service. Ask yourself what you like and dislike about their pricing. 

If you do that, you’ll find it easier to imagine how your customers think about your marketing, customer service and pricing.

That, in turn, will make it easier to run your business in a way that delights your customers.