Too many small businesses are making a 50% effort with content marketing but expecting to get 100% results. 

What you get out is what you put in. 

If you want to succeed with content marketing, you need to commit to regularly publishing quality content – the key words being ‘regularly’ and ‘quality’. 

If you regularly publish bad content or occasionally publish good content, you’re only making a 50% effort. 

If that’s all you want to do, that’s fine. Just don’t complain when your 50% effort fails to deliver 100% results.