David Ogilvy, the man known as the Father of Advertising, has a timeless piece of wisdom.

“You cannot bore people into buying your product. You can only interest them in buying it.”

Take a close look at your ads, blogs, videos and social media posts and ask yourself: are they interesting or boring?

Sad to say, lots of small businesses do boring marketing – they talk about how wonderful they are or they drill down into the technical specifications of their products.

What customers find interesting is marketing that focuses on them, that talks about their problems, and that shows them how to live better lives.