If you want to publish regular content marketing, you have to make sure you’re always on the lookout for new ideas. 

Something I do is keep a neverending list of ideas. Anytime I think of a new idea, I add it to the list.

Sometimes, ideas magically pop into my mind. Often, though, I get ideas from consuming other people’s content – I realise that if I tweak someone else’s video idea or blog idea, I can turn it into something new that now belongs to me. 

The reason my list is a neverending list is because I regularly reuse old ideas – I apply a fresh coat of paint and suddenly the old idea becomes something new. So I tweak my own content too.