You would’ve had thousands of one-off interactions with thousands of businesses over the years. 

So … how many of those businesses do you remember? 

You can’t expect people to remember your business or care about your business if you only get in front of them once, or once in a blue moon. 

You need to get in front of them regularly. That’s why you need to do regular marketing.

The more times you speak to your customers, the more likely they’ll be to remember you.