Don’t just quote a statistic. Put your customers into the statistics. 

So don’t say “23.6% of people won’t have enough money in retirement.” Say “There’s a 23.6% chance you won’t have another money in retirement.” 

That makes your stats more powerful, and also makes your audience more willing to consider the solutions you provide after the stats. “So here’s what you need to do if you don’t want to be one of those 23.6% of people who retire poor.”

The moment you start using statistics this way, your marketing will become 59.3%* more effective.

* 100% of that statistic was made up