A lot of small businesses find it strange they’re not succeeding on social media.

After all, their business is acting all businessy, so why wouldn’t their business be kicking goals on social media?

Here’s why: your customers don’t want your business to act businessy – because they find that sort of behaviour stuffy and boring. 

What customers want is fun and warm and interesting.

So if your business wants to succeed on social media, it needs to stop acting like a business and start acting like a person.