I’ve got some scary news for you – if you want to attract attention, you need to be different. 

You might be different in the way you talk, in the way you dress, in the branding you use or in the prices you charge.

It doesn’t matter – just find at least one way to be different. Because you don’t attract attention by blending in – only by standing out.

I know it can feel safe to be conventional and risky to be different, but you can’t stand out by blending in.

The aim of marketing is to attract attention. And you only attract attention if you’re different.