There’s a wonderful anecdote about Robert Kiyosaki, the author of Rich Dad, Poor Dad.

Kiyosaki once said there’s a reason people like him are called “bestselling authors” rather than “bestwriting authors”.

Creating a wonderful product isn’t enough to make sales. You also need to market it.

You’ll make more sales of a bad product with good marketing than a good product with bad marketing.

So heed Kiyosaki’s lesson: if you want to make sales, you need to take marketing seriously.