It’s possible to feel you know someone and have a (platonic) relationship with someone you’ve never met. 

You might feel that way with athletes, newsreaders and movie stars. 

You can make your customers feel that way about you too. How? By regularly posting content. 

As you post more content, you’ll gradually move from stranger to acquaintance to friend in their eyes.

As that happens, they’ll start to like and trust you more. 

And once that happens, they’ll want to do business with you.