If you love someone you have to set them free … and if they return to you, you know they’re yours.

The same rule applies with marketing.

Some small businesses put out aggressive, needy marketing, because they fear that if they don’t hook the customer then and there, they’ll lose that customer forever.

A better approach is to put out interesting, relevant and helpful marketing, with the knowledge that if you don’t make a sale today, your wonderful marketing will lure them back tomorrow.

Publish customer-focused marketing and your customers will love you forever.