You’d make more sales if more people trusted you, wouldn’t you?

But when you meet a new customer, you’re just a stranger, so why would they trust you?

That’s why every small business should have a high-value freebie they can offer to sceptical strangers.

These freebies should be things that are of low value to you but high value to them, such as an ebook, a webinar, a strategy session or even a tiny demo job.

High-value freebies are a great marketing tactic, because they help overcome the trust objection.