Would you like a dollop of free media coverage for your small business?

If so, a good place to start is by subscribing to the publications your clients read.

Next, get to know the issues they cover, the style they use and the journalists who write for them.

Once you’re familiar with those things, contact the journalists and offer them media releases or guest columns. 

The better you understand the publications and the journalists, the more likely you are to succeed with your pitches.